Meet The Team

At the core of Avidity International, we are relentless in our pursuit to impact minds and inspire hearts. In doing so, we enable people to evolve into the best version of themselves that ultimately creates a virtuous chain of impact.


Purpose-driven ideas

For years, Alex and Fiza started talking on how they could bring both of their talents together to create something that is meaningful. Something that would impact the human capital development, and the community as a whole, in a positive way. They knew that by combining Alex’s background in training and Fiza's in branding and marketing, they would have addressed the two most critical components of running a company.


There are new emerging leadership thought leaders in every generation. Alex is certainly someone who is being recognised for his influence in the domain. While many may think that he specialises in a broad spectrum of leadership, he is in fact focused on the

Leadership Avidity: a dynamic pentagon of critical mindset philosophies and faculties.

Fiza's background as a creative communications specialist brings with her over 15 years of experience in branding and advertising. Passionate about ideas and projects that positively challenge the norm, Fiza is the driving force behind the internal efforts that has enabled the company to grow as fast as it has. 

Fiza believes that as communicators, we are also responsible to educate and create awareness that make positive impact to the community, with a chance of helping others improve their lives and purposes. While we can’t address all issues of concerns, we can choose which areas we can help to make a difference. At Avidity International, we choose to talk about inclusivity, diversity and recognition of talents by 



Our brand, our story.

When we were searching for a name to represent not only our identity, but a name that embodies our philosophy, we hit a brick wall. We knew we wanted the name to represent enthusiasm, gusto, zeal and most importantly, passion.


We also knew our mission was to make learning not only an experience, but a journey that makes people feel invigorated. It is an experience that people are drawn to from their inner desire because it empowers them.


It happened by chance that somebody highlighted what we described is akin to describing somebody who was an avid learner. The word AVIDITY hit us and it almost felt like being struck by a bolt of lightning!


With this name, we knew that what we truly wanted to do is to help people own their avidity for learning, growth and most importantly, themselves. To truly achieve that, we need to first activate their imagination, captivate their passion and innovate a better version of themselves.


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Our Logo Mark,

The Delta

The Delta is the fourth letter of the Greek alphabet and in mathematical terms, the uppercase Delta sign represents change and change happens all the time, whether we like it or not.

However, we believe that we can manage and influence the trajectory of the change so that it becomes more purposeful and impactful to our lives. The Delta is the perfect embodiment of this: rather than fearing change, we leverage on it.

Avidity enables you to understand and grasp that change can be manipulated to impact our lives positively and liberate us from mental barriers